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Can Sony claim to have repeated their success? In the wake of the success of the blockbuster Demon Slayer: Infinity Castle, which earned over $600 million globally, Chainsaw Man – The Movie: Reze Arc has surpassed the hundred-million-dollar mark worldwide, attaining a worldwide gross of over $108 million during its debut. This movie surpassed the horror sequel Black Phone 2 ($12.9M) in its sophomore frame in theaters, as well as the film Springsteen: Deliver Me From Nowhere with the talented Jeremy Allen White (nine million dollars).

Notable Domestic and International Results

Helmed by director Tatsuya Yoshihara, the feature is a immediate sequel of the debut season of the Chainsaw Man series. It earned $18.2 million in North America after a robust five-point-two-million-dollar Saturday earnings and $4.5 million Sunday. Overseas, the animated by MAPPA film earned nearly $15 million across 46 international territories, bringing its global earnings to $60.4 million via Sony ($43.1M overseas, $18.2 million domestic). Official totals are still pending from Sony its complete box office tally.

Parallels to Previous Blockbuster Anime Movies

Anime marketing agency a leading anime marketing group previously spoke, drawing parallels between the film’s projected performance to the popular film Jujutsu Kaisen 0, which made $34M in the U.S. and Canada in 2022 and debuted with a nearly identical $18 million in the U.S.. This movie's debut weekend is in line with that benchmark, while its $108 million worldwide total currently tracks just behind the earlier film's $166.6 million overall box office. Although it’s unlikely Chainsaw Man – The Movie: Reze Arc will achieve the box office of smash success Demon Slayer: Infinity Castle, this is still a huge win for Sony.

Marketing Strategies Boost Success

Sony and its subsidiary Crunchyroll have successfully utilized fan engagement to drive their supremacy at the anime box office. The Reze Arc marketing campaign launched at the Anime Expo in LA in summer with a MAPPA presentation, special events, and photo opportunities with Pochita, and later included a notable appearance at the New York Comic Con featuring exclusive clips, audience giveaways, and more MAPPA sessions. Additionally, there was an special preview for fans for the public and influencers alike after the last day of the event.

Looking Ahead

2025 is a major time for animated films, and for the company, which has an additional animated movie premiering in the coming months in the upcoming Jujutsu Kaisen: Execution in November.